145 million Americans now own a smartphone, over 60% of all mobile phones. That number is rapidly rising. (Comscore, August 2013). 88% of restaurant goers said they would be interested in downloading an app that gives them loyalty advantages/features while in-restaurant. (Long Range Systems, September 2013). 61% of people have a better opinion of brands when they offer a good mobile experience. (Latitude, December 2012). 72% of Millenials (16-24 year olds) expressed serious interest in receiving location-based restaurant offers on their mobile phones. (Partech, March 2011). The fact is, our smartphones are on us at all times. They’re as important to us as our keys and wallets or purses.
A custom mobile app for your restaurant can go beyond the currently popular loyalty aspects you’re surely hearing about, too. They encourage guests to check-in and share your location via social media, add consumers to your email list or VIP club, announce special upcoming events occurring at your location, include push notifications or in-app messaging to drive return visits and app engagement.
If your restaurant has a passionate following at all, a custom app can become your vehicle to stay connected with them.