Advantages of a Premium Private Label Wine Program

Private Label Wine Image

There was a time when a “private label” wine sold by a bar or restaurant implied inferior quality, usually a cheaper substitute for a name-brand product.

But now, a handful of high-end bars are proudly trumpeting the launch of their own private-label wines as premium products. Some are using them as exclusive competitive differentiators, available only on-premise, while others are taking the opportunity to sell house brands to the general public. It can be a tremendous marketing and branding tool.