Data Reveals – Apps More Popular Than the Mobile Web

The Wirth Group Mobile AppTWG Custom Mobile App

The idea that people will shift from using native apps on their smartphones to using HTML5 websites offering the same functionality hasn’t played out, according to the analytics company Flurry. Instead, US consumers” use of mobile web sites has dropped by almost a quarter, from an average of 31 minutes daily in March 2013 to 22 minutes a year later.

That has come even as people are spending longer on their phones – up on average to 2h42m per day compared to 2h38m in March 2013 – and that they spend even longer using apps rather than the mobile web.

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Mobile App Advantages Over Mobile Site

the wirth group mobile app

Mobile App or Mobile Website: Which one to Choose?

Mobility is a hot word today when it comes to businesses. If you’re not mobile-accessible, you’re missing your target audience. However, mobility comes in many different flavors mobile apps and mobile sites. They’re not the same thing (far from it), so you need to know which one is right for you. How do you tell if you need an app or a mobile site? The information below will help.

The Numbers

When it comes to pure numbers, you’ll find that mobile sites reign supreme. There are far more visits to mobile sites than there are mobile app users. However, that doesn’t tell you the whole story. Interestingly, you’ll find that mobile app users actually interact more with your business than mobile site visitors 2.4 times more impressions are served to mobile app users than site users. What does that mean? Simply put, many mobile site visitors are “bounces” or people who visit once and don’t return. Mobile app users repeat their experience repeatedly.

the wirth group mobile app

What’s Your Purpose?

The most important question to answer when deciding between a mobile app and a mobile site is your purpose. Are you selling products? Are you offering search tools? Are you offering information? Are you offering entertainment? Are you giving your customers a way to connect with you? Your specific purpose should determine what’s right for you.

For instance, if you’re running an online store, a mobile app isn’t going to be the most effective option. 73% of consumers prefer to buy products through a site (mobile or otherwise) than through an app. Are you connecting with your audience? If so, a mobile app is the way to go almost 70% of consumers prefer to connect via mobile apps rather than websites. Are you giving your customers or audience tools to manage their experience? If so, then a mobile app will be the better choice, narrowly edging out mobile sites by about 8% (46% vs. 54%).

Making Your Decision

Making the choice between a mobile app and a mobile site is a difficult one. There is no single answer that applies to every single business. For some, a mobile app will be the best answer, while other companies will benefit more with a mobile site. Perhaps the best option would be to have both (and it can be simple, especially if you operate a WordPress-based site, thanks to handy, free plugins that transform static websites into mobile-accessible ones).

Advantages of a Premium Private Label Wine Program

Private Label Wine Image

There was a time when a “private label” wine sold by a bar or restaurant implied inferior quality, usually a cheaper substitute for a name-brand product.

But now, a handful of high-end bars are proudly trumpeting the launch of their own private-label wines as premium products. Some are using them as exclusive competitive differentiators, available only on-premise, while others are taking the opportunity to sell house brands to the general public. It can be a tremendous marketing and branding tool.

Incorporate Wine Preservation and Dispensing into Your Restaurant

wine dispensing image

Why are some prominent restaurateurs willing to invest in wine dispensing and preservation systems? Is it the savings? Or maybe the importance of consistency?

Wine dispensing and preservation systems can be a large investment of resources for many hospitality professionals. These sophisticated machines require money, maintenance, and time to adapt, but like all investments, you have to pay to reap the rewards.

The newest generation of wine dispensing uses preservation technology, and comes equipped with innovative features that result in money saved and more money earned. You can virtually limit spoilage, have precise pour amounts, prevent waste and set ideal temperature storing.

Why Your Restaurant Needs Its Own Custom Mobile App

ipad in hand

145 million Americans now own a smartphone, over 60% of all mobile phones. That number is rapidly rising. (Comscore, August 2013). 88% of restaurant goers said they would be interested in downloading an app that gives them loyalty advantages/features while in-restaurant. (Long Range Systems, September 2013). 61% of people have a better opinion of brands when they offer a good mobile experience. (Latitude, December 2012). 72% of Millenials (16-24 year olds) expressed serious interest in receiving location-based restaurant offers on their mobile phones. (Partech, March 2011). The fact is, our smartphones are on us at all times. They’re as important to us as our keys and wallets or purses.

A custom mobile app for your restaurant can go beyond the currently popular loyalty aspects you’re surely hearing about, too. They encourage guests to check-in and share your location via social media, add consumers to your email list or VIP club, announce special upcoming events occurring at your location, include push notifications or in-app messaging to drive return visits and app engagement.

If your restaurant has a passionate following at all, a custom app can become your vehicle to stay connected with them.

Use a Tablet to Engage Customers and Increase Revenues

Why are restaurants utilizing tablets?

ipads in restaurant

Display Menus

Compared to the smart phone, the tablet is a better choice primarily because of its wider screen. With a bigger display, people are better able to see images and read text or descriptions of dishes being offered. 

Other than displaying content on menus, however, the tablet also has other uses in the restaurant business. 

Get Orders

Getting orders from customers is now a breeze with the tablet. As an example, a person ordering food can simply tap a button for a particular dish he or she wants to order and the staff at the kitchen will immediately be notified about it.

This functionality would no longer require a waiter to write down the order. He or she only has to wait for the customers to finish making their order via the tablet and makes sure the kitchen staff received everything.

Process Payments

Tablets can also be effectively used as a point of sale (POS) device. It can process credit card payments and issue receipts right in front of the customer. So when a tablet is provided for each table, for instance, it would be easy for people to pay for their orders without having to ask the waiter to get their bill from the cashier. No more long waiting in this scenario.

Again with this functionality, customers experience the most convenience while dining in a restaurant or food chain. Right there at their table, they can pay for their bill any time they want.

Business owners can even take advantage of this by offering coupons during the payment process to loyal customers. They can include the coupon in the receipt that’s issued by the tablet.

Monitor Customer Behavior

Still another advantage of using tablets is the ability to monitor customer feedback and behavior. With the analytics tool installed in the device, business owners can keep track of their customer satisfaction levels and they can even ask for feedback regarding their service during the payment process such as through a short survey.

Offer an Exciting Way to Display Your Wine Menu

 iPad Restaurant Menus for Wine and Beverages

Uncorkd

Some restaurants across the world are now using iPads to show their wine lists. Stupid and overkill, you say? Not if you sell a lot more wine because of it. Everyone using iPad wine lists seem to be having big sales jumps.

It’s not the novelty factor, the restaurant owners and clients say. The reason is simple and logical: Reviews.

Most people don’t know most vinos in a restaurant wine list. They may know that certain region and certain winery and certain grape and certain year are considered to be good or bad or just nice enough. But with so many references, most mortals don’t have a single clue. Now, if you had instant access to a short review for each wine from a credible source, then you can make a decision on the spot. So when Robert Parker says that a 1995 Pingus is “one of the greatest and most exciting wines I have ever tasted”, then you may decide that it’s well worth the price tag.

iPad wine list app for restaurants offers a new and exciting way to display your wine and beverage menus. Pass out an electronic menu to your guests on tablets and deliver a fun and interactive experience while increasing your restaurant sales. Tablet menus work for wine, beer, spirits, cocktails, food and any other restaurant items.