Data Reveals – Apps More Popular Than the Mobile Web

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The idea that people will shift from using native apps on their smartphones to using HTML5 websites offering the same functionality hasn’t played out, according to the analytics company Flurry. Instead, US consumers” use of mobile web sites has dropped by almost a quarter, from an average of 31 minutes daily in March 2013 to 22 minutes a year later.

That has come even as people are spending longer on their phones – up on average to 2h42m per day compared to 2h38m in March 2013 – and that they spend even longer using apps rather than the mobile web.

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